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News
12Nielsen: 98% of Marketers Use AI and Only 15% Prove Its ROI
A Nielsen report found that 98% of marketers use artificial intelligence, but only 15% link its spend to return on investment, and 75% of consumers verify its results.
Social Video Ads Exceed Half of Global Video Ad Market
WARC predicts video ad spend to reach $479.1 billion in 2026, with social video's share surpassing half of the market for the first time at 51.7%.
Global Ad Spend Jumps 11.9% to $1.34 Trillion in 2026
WARC forecasts global ad spend to grow 11.9% to $1.34 trillion in 2026, led by social media growing at 21.3%.
Kantar: Only 23% of Consumers Trust AI Recommendations
In a follow-up to Kantar's Media Reactions 2026 study, 75% of marketers plan to increase AI investment in 2027, but only 23% of consumers trust recommendations.
52.3% in Japan Use AI for Search
A survey in Japan showed that 52.3% use generative AI for search, an increase of 31 percentage points from May 2025, compared to a decline in traditional search engines to 86.9%.
WARC: Global Advertising Spend Jumps 11.9% to $1.34 Trillion
WARC platform forecasts global advertising spend to grow 11.9% to $1.34 trillion in 2026, with a slowdown to 8.4% in 2027 and a strong rise in social media.
Study: Short-Form Video Ads Are More Persuasive for Purchases Than Others
A study of 22,000 consumers showed that 38% believe short-form video ads could drive them to click or purchase, compared to 31% for long-form video ads.
Survey: 91% of Marketing Leaders at Firms Prioritizing AI Say Persuading AI Systems Is Becoming More Important
A survey of 350 marketing executives found that 91% expect persuading AI systems to become more important in brand selection, while 55% prioritize visibility in answer engines over SEO.
UK Marketing Budgets Jump 14.3% to Highest Level in Two Years
British companies raised marketing budgets by a net 14.3% in the third quarter of 2026, marking the strongest quarter in over two years and the third consecutive quarterly increase.
Kantar: 73% plan more creator spending; 29% trust impact measurement
Kantar says 73% of marketers plan to increase spending on content creators, but only 29% are confident in their ability to measure the impact of this spending.
Deutsche Bank: Digital Ad Spend Stronger Than Expected
Deutsche Bank reviews show that third-quarter digital advertising spending exceeded expectations, led by Meta and Amazon, with improved targeting and conversion despite rising costs.
Kantar: 75% of Marketers Plan to Increase Spending on AI Assistants
A Kantar study reveals that 75% of marketers intend to increase their investment in AI assistants, compared to only 23% of consumers who trust their recommendations.