HVS Expects Strong Autumn Season in US After Hotel Revenue Grows 10%

Hotel consulting firm HVS predicted a healthy autumn season in the US market, after revenue per available room (RevPAR) recorded growth of over 10% in the first half of September, a performance that supports the sector's optimism for the remainder of the year.

The company stated that indicators for business travel and corporate meetings for the period from October through Thanksgiving were "relatively positive," supporting demand in the coming weeks and pointing to an improvement in business trips and meetings.

On the transaction front, nearly 1,000 hotels were sold in the first half of 2026, an increase of about 14% compared to last year, with an average capitalization rate of 8.2% and a value of nearly $137,000 per room, reflecting continued investor appetite for hotel assets.

HVS believes that average daily rate (ADR) growth will slow down next year with the absence of the World Cup boost that supported prices this year, prompting investors to focus on operational efficiency rather than relying on price increases, and shifting focus back to asset quality and location instead of growth driven by exceptional events.

What do these terms mean?

Capitalization rate: The ratio of a property's net income to its value, used by investors to compare opportunities. Price per room: The value of the hotel divided by its number of rooms, a common metric for evaluating deals. Revenue per available room (RevPAR): An index combining occupancy and rates into a single number. Business travel: Trips taken by employees for professional purposes, serving as an important source of hotel demand on weekdays.