Morocco Nears 16 Million Tourists in Nine Months, Targets 26 Million

Morocco welcomed nearly 15.7 million tourists during the first nine months of 2026, up 5% compared to the same period in 2025, according to the tourism news platform Hosteltur.

This represents an increase of more than 717,000 tourists, while the number of visitors in September alone surpassed 1.5 million, an 8% year-on-year increase. This performance points to sustained demand for the Moroccan destination despite economic conditions.

Tourism represents 7.3% of Morocco's gross domestic product, making it one of the pillars of the economy and a key sector for employment and foreign exchange earnings.

The Ministry of Tourism stated that the goal of reaching 26 million visitors by 2030 is now "closer than ever." This development concerns workers in hospitality, aviation, and services, as the rising number of visitors drives further investment in capacity and infrastructure.

What do these terms mean?

**Gross Domestic Product (GDP):** The total value of goods and services produced by a country's economy over a period, used to measure the size of the economy and the contribution of each sector to it.

**Tourist Destination:** The country or city targeted by travelers for tourism, with popularity measured by the number of incoming visitors.

**Capacity:** The maximum number of visitors an airport, hotel, or city can accommodate at one time, determining its ability to receive larger numbers.

**Foreign Exchange Revenue:** Hard currency entering the country from sources such as tourism and exports, which supports foreign currency reserves.