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News
20Walmart Extends Shopper Data to Live Linear TV
Walmart has allowed advertisers for the first time to leverage its audiences for targeting on live linear TV, through a partnership with Warner Bros. Discovery.
X Launches "X Lift": Turn Your Store Link into a Ready-Made Ad Campaign
The X platform launched the "X Lift" tool, which generates a complete ad campaign from a business website link, alongside a 50% growth in self-service advertisers in Q3.
Nestlé Signs Largest International Marketing Partnership in Its History with the NBA
Nestlé has signed an international marketing partnership with the NBA spanning 21 countries across four continents, covering the Milo, Nescau, and Nesquik brands.
Amazon Ad Spend Rises 15 to 40% Ahead of 'Prime Big Deal Days'
Five media buyers told Digiday that their clients' spend on Amazon ads rose 15 to 40% year-over-year, with growth shifting to video and connected TV.
Meta Launches AI Ads Suite and In-Chat Payments
Meta unveiled AI advertising tools and direct payments via a business agent on Messenger in collaboration with Shopify during Advertising Week in New York.
Reddit Expands Lead Generation Tools for Advertisers
Reddit adds lead generation tools including routing data to CRM systems and expanding "Max" campaigns, connecting audience targeting to five external platforms.
Kraft Heinz Allocates $700 Million for Marketing and Innovation
Kraft Heinz is allocating $700 million this year for marketing, research, and development in an effort to regain market share, with spending behind the "PowerMac" brand growing by 35%.
Google's Spam Update Shakes Search Results for the Third Time
Google's September spam update produces a third wave of search ranking volatility between October 4 and 6, with a rollout extending about two weeks without confirmation of its completion.
Deutsche Bank: Digital Ad Spend Stronger Than Expected
Deutsche Bank reviews show that third-quarter digital advertising spending exceeded expectations, led by Meta and Amazon, with improved targeting and conversion despite rising costs.
Apple Blocks Hundreds of Ad Domains Across All iPhone Browsers
Under iOS 27, Apple blocks a remotely updated internal list containing hundreds of advertising and data domains, including The Trade Desk and LiveRamp, extending to all iPhone browsers.
TikTok Launches One-Click Buying and AI Shopping Assistant
TikTok launches an in-app one-click buying feature and an AI shopping assistant that completes purchases, while opening its ad network to advertisers in America.
Swap Commerce Acquires Vizby and Launches Tool to Measure AI Visibility
Swap Commerce has acquired Vizby, a platform that tracks brand visibility and sales across AI tools, and launched the 'Swap Discovery' tool to measure this visibility.
Breaker Launches Verified Clicks Metric and AI Server for Email Campaigns
Breaker launches the "RealClick" metric to track automated clicks in campaign reports, along with an "MCP" server that allows AI to draft campaigns while preventing sending.
US Midterm Election Ad Spending Nears $12 Billion
Ad spending on the US midterm elections is approaching $12 billion, driven by a shift in budgets toward streaming and connected TV.
Report Shows 81% of Advertisers Fail to Reach New Audiences Despite Rising Budgets
A Taboola report reveals that 81% of advertisers fail to reach new audiences despite increasing budgets by around 10%, attributing this to identity fragmentation across the open web.
Study Reveals Creator-Style Video Ads Are Less Likely to Be Top Performers
A study analyzed over 3,300 social video ads and found that creator-style ads were less likely to be top performers.
Razorpay Partners with OpenAI to Power ChatGPT Ads for Indian Brands
Razorpay is partnering with OpenAI to enable Indian companies to advertise within ChatGPT via its Engage platform, featuring prominent brands in the initial program.
DoubleVerify Launches Attribution Measurement for ChatGPT Ads and Tests Brand Suitability
DoubleVerify launches attribution measurement for ChatGPT ads via its Rockerbox platform and develops a test to measure brand suitability for the advertising environment.
Google Ads Begins Automatically Adding Website Promotions to Campaigns Starting October 12
Starting October 12, Google Ads will begin extracting promotions and coupons from advertisers' websites and automatically adding them to Search and Performance Max campaigns, with the feature enabled by default.
OpenAI Begins Testing Image Ads Within ChatGPT in October
OpenAI will begin testing image ads inside ChatGPT in late October in the United States with a select group of advertisers, while expanding its measurement and attribution partners.