TikTok launches standalone Shop app in four Southeast Asian markets

TikTok launched a standalone app for its Shop service in Singapore, Malaysia, Thailand and the Philippines, according to TechCrunch, in a step that deepens its presence in mobile commerce.

The app is available on iOS and Android and offers personalised product recommendations, along with shopping through livestreams and short videos and app-exclusive deals.

It includes in-app checkout, order tracking and customer support, making it a full shopping interface rather than an add-on inside the main TikTok app.

The Verge confirmed that the app is not available in the United States, suggesting the company is testing the model in Asian markets before any broader expansion.

What do these terms mean?

Social commerce: Selling products directly inside social media platforms, where users discover a product and buy it without leaving the app.

Livestreaming: Broadcasting video in real time to an audience, used by sellers to present products, explain them and answer buyer questions immediately.