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News
5X Launches "X Lift": Turn Your Store Link into a Ready-Made Ad Campaign
The X platform launched the "X Lift" tool, which generates a complete ad campaign from a business website link, alongside a 50% growth in self-service advertisers in Q3.
Reddit Expands Lead Generation Tools for Advertisers
Reddit adds lead generation tools including routing data to CRM systems and expanding "Max" campaigns, connecting audience targeting to five external platforms.
Nest Commerce Launches Hummingbird Ad Platform in Partnership with TikTok
Nest Commerce has launched the Hummingbird platform, backed by a tech grant from TikTok, which generates static, animated, and avatar video ad copy based on live campaign performance.
Agency Fees in Creator Deals Turn Into the Next Transparency Headache
An ISBA survey reveals that only 42% consider creator agency fees to be fully transparent, alongside a warning that bundled deals might leave as little as 35% for the content.
LinkedIn Begins Rolling Out AI Visibility Features That Could Change How Professional Content Is Evaluated and Distributed
LinkedIn has reportedly begun rolling out "AI Visibility" features, which could fundamentally transform how professional content is evaluated, distributed, and ranked on the platform, signaling a game-changer for marketers and professionals.