Featuring Launches AI Agent to Manage End-to-End Influencer Campaigns

Featuring has launched an AI agent that manages end-to-end influencer campaigns, unveiling it at the FUTURING 26 conference in Seoul, the company's first solo event.

The agent is built on 18 million influencer channels and 150,000 campaign negotiation records, data it utilizes to understand pricing and select appropriate content creators.

The agent receives requests in natural language, then recommends content creators, analyzes purchase intent from audience comments, suggests prices, and manages electronic contracts with the parties involved.

The agent reviews short-form videos to ensure required selling points are present and disclosure rules are followed. Featuring is rolling out the service in Korea, the United States, and Japan in the first phase.

What do these terms mean?

AI Agent: Software that automatically executes a series of tasks based on a written request, taking intermediate steps to reach the result.

Purchase Intent: The likelihood that a person will buy a product, inferred from their comments or interaction with content.

Disclosure: A content creator's clear statement that content is a paid advertisement, in compliance with consumer protection rules.

Negotiation Record: Stored data from previous conversations between brands and influencers regarding prices and terms.