Amazon's Influencer Network in India Doubles to 200,000 Creators
Amazon's influencer network in India doubled to over 200,000 content creators, with its programs influencing 40 million shoppers between January and September.
Amazon stated that its influencer network in India doubled year-on-year to over 200,000 content creators, according to an "Indian Television" report.
The company's programs influenced 40 million shoppers between January and September, a 65% increase, and drove 30 million shoppers to make purchases, up 107%.
Amazon enabled eligible creators to tag "Amazon India" products in YouTube Shorts, long-form videos, live streams, as well as on Pinterest.
The company said that around 70% of shoppers who purchased and 75% of creators were located outside major cities, indicating the expansion of e-commerce beyond urban centers.
What do these terms mean?
Influencer Marketing: Relying on people who have an audience on social platforms to promote a product or service.
Live Streaming: Showing a video in real-time as the audience watches it, allowing for interaction and purchasing during the broadcast.
YouTube Shorts: A short-form vertical video format on YouTube that appears in a fast-scrolling feed.
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