Trade Desk links Dstillery agents to build audiences in minutes

The Trade Desk connected its agent-based conversational platform Ask Koa to Dstillery's DS-1 platform, in an integration that lets advertisers build custom audiences in minutes instead of days, according to Adweek.

The integration lets AI agents at both companies communicate during live campaigns and use performance data and targeting goals to define and build new audiences, then activate them through The Trade Desk.

Advertisers could already buy Dstillery custom audiences through The Trade Desk, but building them required manual coordination and typically took four days, according to Taejin "TJ" In, chief product officer at Dstillery.

Ad buyers believe the integration could save significant time but question whether it will actually increase ad spending. The available information did not include data on the cost of accessing these audiences or the expected additional spending.

What do these terms mean?

AI agent: A program powered by artificial intelligence that performs tasks or takes specific steps to achieve a goal.

Custom audience: A group of users built around specific characteristics or behaviour instead of relying on a general classification.

Programmatic advertising: Buying and selling ads automatically through technology platforms instead of negotiating directly for each ad space.