All about Digital Advertising
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News
19Walmart Extends Shopper Data to Live Linear TV
Walmart has allowed advertisers for the first time to leverage its audiences for targeting on live linear TV, through a partnership with Warner Bros. Discovery.
Amazon Ad Spend Rises 15 to 40% Ahead of 'Prime Big Deal Days'
Five media buyers told Digiday that their clients' spend on Amazon ads rose 15 to 40% year-over-year, with growth shifting to video and connected TV.
Meta Launches AI Ads Suite and In-Chat Payments
Meta unveiled AI advertising tools and direct payments via a business agent on Messenger in collaboration with Shopify during Advertising Week in New York.
Apple Blocks Hundreds of Ad Domains Across All iPhone Browsers
Under iOS 27, Apple blocks a remotely updated internal list containing hundreds of advertising and data domains, including The Trade Desk and LiveRamp, extending to all iPhone browsers.
TikTok Launches One-Click Buying and AI Shopping Assistant
TikTok launches an in-app one-click buying feature and an AI shopping assistant that completes purchases, while opening its ad network to advertisers in America.
US Midterm Election Ad Spending Nears $12 Billion
Ad spending on the US midterm elections is approaching $12 billion, driven by a shift in budgets toward streaming and connected TV.
Razorpay Partners with OpenAI to Power ChatGPT Ads for Indian Brands
Razorpay is partnering with OpenAI to enable Indian companies to advertise within ChatGPT via its Engage platform, featuring prominent brands in the initial program.
DoubleVerify Launches Attribution Measurement for ChatGPT Ads and Tests Brand Suitability
DoubleVerify launches attribution measurement for ChatGPT ads via its Rockerbox platform and develops a test to measure brand suitability for the advertising environment.
Google Ads Begins Automatically Adding Website Promotions to Campaigns Starting October 12
Starting October 12, Google Ads will begin extracting promotions and coupons from advertisers' websites and automatically adding them to Search and Performance Max campaigns, with the feature enabled by default.
OpenAI Begins Testing Image Ads Within ChatGPT in October
OpenAI will begin testing image ads inside ChatGPT in late October in the United States with a select group of advertisers, while expanding its measurement and attribution partners.
McDonald's Launches Private Ad Network Targeting $1 Billion Business
McDonald's has launched an ad network seeking to transform its digital platforms and customer touchpoints into a $1 billion advertising business, as UK digital ad spend grows.
Evercore Survey: Meta and Alphabet Lead Digital Ad Spending Signals
Evercore's survey of seven advertising agency executives shows that the strongest near-term revenue signals are heading to Meta and Alphabet, with caution toward Snap and The Trade Desk.
iOS 27 Blocks 'The Trade Desk' Ads on Safari Browser
The 'adsrvr.org' domain belonging to 'The Trade Desk' has stopped working on the Safari browser on Apple devices updated to 'iOS 27', and Apple confirmed it is investigating without announcing any fix.
Microsoft Removes "Max CPC" from New Ad Campaigns Starting Today
Microsoft is stopping the availability of "Max CPC" when creating new non-portfolio ad campaigns starting today, with API support being scaled back starting January 2027.
Amazon Consolidates Ad Buying into a Single Platform Named "Amazon Ads Agent"
Amazon rebranded its unified buying platform to "Amazon Ads Agent" and launched full-funnel campaigns combining sponsored, display, and video ads under a single budget.
Google Ends Dynamic Search Ads and Shifts Advertisers Toward "AI Max"
Google announced a gradual phase-out of Dynamic Search Ads (DSA) support, redirecting advertisers toward AI-powered "AI Max" campaigns in a move that redraws the digital advertising landscape.
Amazon Expands Off-Platform Advertising to Compete with Google and Meta for Ad Spend
Amazon is expanding its advertising ecosystem beyond its e-commerce store, leveraging the shopping data of millions of customers for off-site ad targeting across websites and connected TV, according to reports.
Meta Launches AI Business Insights, Giving Advertisers Automated Campaign Analytics and AI-Powered Recommendations
Meta has reportedly launched the AI Business Insights tool, giving advertisers automated analytics on campaign performance and instant AI-powered recommendations, as part of its broader expansion to integrate artificial intelligence across its entire advertising ecosystem.
IAB Launches Unified Technical Framework for Multiple US Privacy Laws
The IAB has announced a unified technical framework to help companies comply with various privacy laws across US states, in a move that reshapes the digital advertising landscape.