SAM Developments Begins Construction on Its First Commercial Mall '90 Gate', Boosting Egypt's Mixed-Use Project Pipeline

SAM Developments has begun construction on its first commercial project, 90 Gate, a mixed-use mall added to the growing pipeline of commercial and entertainment projects in the Egyptian market.

This announcement represents a milestone in the journey of the company, which is expanding its scope from residential development into commercial assets—a trend reflecting the conviction of some developers that retail, office, and hospitality projects can generate more stable returns during a period facing pressure on residential unit sales.

The area surrounding the 90 Axis in New Cairo is witnessing remarkable activity in commercial development, driven by rising demand from large and medium-sized companies seeking to relocate to newer, more professional headquarters away from the congestion of Downtown Cairo.

The success of 90 Gate will determine SAM's ability to compete in a commercial market that has become increasingly professionalized alongside major established projects, keeping in mind that successful operating models in this sector require expertise in asset and tenant management—a skill set distinct from managing residential sales projects.

**What do these terms mean?**

**Mixed-Use Development:** A real estate project that combines multiple functions within the same complex, such as retail, offices, residential, and hospitality. This model provides the developer with diversified income sources and reduces the risk of relying on a single user segment. **Development Pipeline:** The total group of projects that have been announced or initiated but not yet completed. The size of this pipeline reflects the level of activity and future expectations in the sector.