Breaker Launches Verified Clicks Metric and AI Server for Email Campaigns
Breaker launches the "RealClick" metric to track automated clicks in campaign reports, along with an "MCP" server that allows AI to draft campaigns while preventing sending.
Breaker has launched a new metric named "RealClick," which detects automated clicks and automatically filters them in email campaign reports, alongside an MCP server and a dedicated API for AI workflows.
The MCP server connects with applications such as Claude, ChatGPT, or other compatible clients, enabling AI to draft campaigns and pull reports, while preventing sending operations and contact deletion, returning drafts to the editor for approval prior to use.
Breaker cited a study by Omeda which found that 87.3% of click activity recorded across 1.77 billion email messages in the first quarter of 2026 was non-human, while the percentage reached 82.4% in newsletters.
This figure indicates that traditional email engagement metrics can be misleading if based on raw clicks without filtering, adding growing value to tools that verify real user behavior. This benefits marketing teams in the Arab region measuring email campaign performance within limited budgets.
What do these terms mean?
Nonhuman Click: A click resulting from software or scanning tools rather than a real user. MCP Server: A standard that enables AI to connect with external tools to perform specific tasks. API: A method that connects systems together to exchange data. Newsletters: Periodic messages sent to subscribers carrying content and offers.
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