All about Digital Marketing
Browse the latest news, articles, and episodes related to this category.
News
9Google's Spam Update Shakes Search Results for the Third Time
Google's September spam update produces a third wave of search ranking volatility between October 4 and 6, with a rollout extending about two weeks without confirmation of its completion.
Swap Commerce Acquires Vizby and Launches Tool to Measure AI Visibility
Swap Commerce has acquired Vizby, a platform that tracks brand visibility and sales across AI tools, and launched the 'Swap Discovery' tool to measure this visibility.
Breaker Launches Verified Clicks Metric and AI Server for Email Campaigns
Breaker launches the "RealClick" metric to track automated clicks in campaign reports, along with an "MCP" server that allows AI to draft campaigns while preventing sending.
Google Reveals That Discovering New Pages Takes About 20 Hours
Gary Illyes from Google stated that discovering a new link usually takes about 20 hours, and in the slowest cases, it may take weeks or never happen at all.
Publishers Turn Generative Engine Optimization From Experiment into a Business
Publishers are moving toward selling AI visibility services, as Google search referrals drop 40.2% year-over-year and AI referrals account for just 0.01% of traffic.
September Fluctuations Hit Google Rankings as It Reportedly Strengthens Standards of Originality and Authority and Re-evaluates Auto-Generated Content
Google search results are witnessing notable fluctuations during September, as observed by search engine optimization specialists, amid reports indicating the platform is strengthening its standards of originality, authority, and expertise, alongside a comprehensive re-evaluation of mass-produced AI content.
Artificial Intelligence Increases Return on Ad Spend by 23 Percent for Enterprise Companies According to 2026 Research
Market research reportedly indicates that large enterprises that integrated artificial intelligence into their marketing systems achieved a 23 percent improvement in return on ad spend compared to their peers.
Only 16% of Brands Track Their Visibility in AI Results
A report by the IAB revealed that only 16% of brands monitor their visibility in generative AI results, despite 80% relying on it for marketing operations.
Google Spam Update Threatens Automated Content Sites and Redefines SEO Rules
Google launched its August 2026 update targeting AI content farms, while the growth of generative search forces brands to adopt GEO optimization as an alternative to traditional SEO.