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8% of Google Search Result Pages Lose Usual Rankings and Bug Reduces ChatGPT Traffic

Nozzle found that 8.0% of analyzed Google search result pages lacked most usual positions compared to a baseline of 0.17%, while a referral tag bug reduced ChatGPT sessions by about 45%.

October 18, 2026
8% of Google Search Result Pages Lose Usual Rankings and Bug Reduces ChatGPT Traffic

Nozzle found that 8.0% of Google search result pages it analyzed were missing most of the usual positions for their keywords, compared to a baseline of 0.17%, according to Search Engine Journal.

The company analyzed 17.8 million result pages between September 13 and October 9, 2026, and the percentage of affected pages peaked at around 25% between September 27 and 29.

In a separate development, sessions attributed to ChatGPT in GA4 dropped by about 45% after embedded links lost the utm_source=chatgpt.com tag.

OpenAI confirmed the bug on October 14 and began deploying a fix on October 15, according to the same source.

What do these terms mean?

Search Engine Results Page: The page where a search engine displays links and sites related to what the user is searching for.

GA4: An analytics tool from Google that measures website traffic, traffic sources, and user behavior.

utm_source tag: A parameter added to a website link to identify the traffic source, such as ChatGPT, when analyzing data.

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