Double 11 Starts Early as China Arms Merchants with AI Tools
Double 11 events began early in China, with JD starting sales on October 12, Tmall's presale and Douyin's inventory festival launching on October 15, alongside AI tools for merchants.
China's "Double 11" events launched earlier than usual, as JD started its spot sales across all categories on October 12, Tmall opened presales, and Douyin launched its inventory festival on October 15, according to the Securities Times.
The tools mentioned in the report include coupon and search tools, alongside merchant analytics and customer service—areas that platforms rely on during the sales season.
JD indicated that its tools raised the efficiency of 80% of new merchants.
AliExpress said its overseas warehouse inventory increased by 146% year-on-year, according to the same report.
What Do These Terms Mean?
Double 11: An annual shopping season organized by e-commerce platforms in China, where they compete on sales and offers.
Presale: A stage in which the buyer pays in advance or reserves a product before it is officially offered for sale.
Overseas Warehouses: Warehouses established by companies in other countries to store goods near target markets and accelerate delivery.
Weekly Newsletter
Read between the lines before everyone else. Decode the most important economic, tech, and decision-maker movements in the region.. in 5 minutes every Saturday.
