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Made-in-China and Zoho Partner to Expand Export Marketing

Made-in-China and Zoho signed a strategic cooperation agreement in export marketing to connect overseas buyers with sales and marketing tools.

October 26, 2026
Made-in-China and Zoho Partner to Expand Export Marketing

Made-in-China.com and Zoho signed a strategic cooperation agreement in export marketing on the sidelines of the Zoholics 2026 conference in Shenzhen, China, according to a report by China Radio International.

According to the report published on October 26, the signing took place on October 22, connecting overseas buyer demand and the platform's trade services with Zoho's marketing, sales, customer service, and low-code development suite.

The agreement was signed by Yu Renping, Vice President of Focus Technology, and Mathivanan, Global Vice President at Zoho.

The collaboration targets Chinese exporters seeking to reach overseas buyers by integrating customer relationship management and digital marketing tools with the platform's commercial services.

What do these terms mean?

B2B Platform: A website that connects businesses to exchange products and services, rather than selling directly to the end consumer.

Low-code: A method for building applications and features with minimal coding, using ready-made tools and templates.

Export Marketing: Activities used by a company to promote its products and attract buyers from foreign markets.

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