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Gold demand reaches 1,231 tonnes and a record value of $193 billion

Global gold demand, including over-the-counter trading, reached 1,231 tonnes, up 2% year-on-year, while its value hit a record high of $193 billion.

October 11, 2026
Gold demand reaches 1,231 tonnes and a record value of $193 billion

Total global gold demand, including over-the-counter transactions, reached 1,231 tonnes in a single quarter, a 2% increase year-on-year, while the value of demand jumped to a record high of $193 billion, according to the World Gold Council.

Gold ETF holdings rose by 62 tonnes during the period, driven by Asian-listed funds that added 84 tonnes, signaling a shift in the center of investment demand toward the region. Central banks also added 244 tonnes to global reserves, reflecting continued official interest.

In contrast, demand for gold bars and coins rose 42% to 474 tonnes, representing the largest share of individual investment demand, while jewelry demand fell 23% to 300 tonnes due to high prices that prompted many consumers to curb purchases.

This divergence reflects how record prices are reshaping demand dynamics, with traditional consumers moving away from jewelry while investors and central banks expand their holdings. The publication date of this reading is April 29, 2026, representing the latest quarterly demand data available at the time of reporting.

What do these terms mean?

Over-the-Counter (OTC) Trading: Buying and selling transactions executed directly between two parties outside an organized exchange, particularly used in metals markets.

Gold Bars and Coins: Physical gold purchased by individuals for holding, serving as a direct indicator of consumer demand for the metal.

Central Bank Reserves: Gold held by central banks as part of a country's assets, and their purchases provide long-term support for the gold market.

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