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News
4Report Shows 81% of Advertisers Fail to Reach New Audiences Despite Rising Budgets
A Taboola report reveals that 81% of advertisers fail to reach new audiences despite increasing budgets by around 10%, attributing this to identity fragmentation across the open web.
Human Influencers Outperform Their AI-Generated Counterparts in Engagement, Conversion, and Audience Trust, September Data Shows
September influencer marketing data reportedly reveals that human influencers outperform AI-generated influencers across engagement, conversion, and audience trust metrics, challenging the rising optimism surrounding artificial content capabilities.
Privacy Restrictions Cause 30 to 50 Percent Measurement Gaps in Digital Advertising Campaigns
Industry data reportedly reveals that escalating privacy restrictions have led to advertising performance measurement gaps ranging between 30 and 50 percent, posing a fundamental challenge for advertisers.
Ad Measurement Shifts from Cookies to Incrementality Testing in a Deep Structural Transformation
A wave of structural transformation in measurement methodologies is being observed in the digital advertising industry, as reliance on cookies declines in favor of incrementality testing that measures a campaign's true impact.