Class Action Lawsuits Against Macy's Over 'Fake Deadlines' in Its Emails
Macy's faces two class action lawsuits in Maryland and Indiana alleging that marketing emails used false urgency in subject lines, seeking $500 in compensation per message.
Macy's faced two proposed class action lawsuits in the states of Maryland and Indiana, alleging that marketing emails used false urgency in subject lines.
Among the examples cited in the report were subject lines such as "1 Day Left" for holiday order delivery at a time when ordering was still open, and "One Day Sale" where a banner indicated it lasted through Sunday.
The two lawsuits relied on commercial email laws in both states, seeking $500 in statutory damages for each misleading message plus attorney fees, with the plaintiffs in Indiana also requesting an injunction.
The Top Class Actions platform published details of the two lawsuits on October 18, at a time of growing scrutiny over urgency tactics in email marketing.
What Do These Terms Mean?
Class Action: A lawsuit filed by one or more individuals on behalf of a larger group of affected parties who share the same experience.
Commercial Email Law: A state law setting conditions for sending commercial emails and authorizing compensation for misleading messages.
Injunction: A court order requiring a party to stop or refrain from a specific behavior.
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