Swap Commerce Acquires Vizby and Launches Tool to Measure AI Visibility

Swap Commerce has acquired Vizby, a platform specialized in Shopify stores that monitors how brands appear and sell across AI tools such as ChatGPT, Gemini, Perplexity, Claude, and Microsoft Copilot, without disclosing the transaction value.

Vizby's technology now powers the 'Swap Discovery' tool, which measures brand visibility to AI tools and implements adjustments to structured data and technical infrastructure directly within the Shopify store, linking the impact down to the product SKU level and generated revenue.

A study conducted by Swap Commerce in collaboration with Digiday, covering more than 100 brands, showed that 62% of brands considered optimizing brand discovery as their primary goal in agentic commerce, a model where AI handles product search and recommendation on behalf of the user.

The acquisition reflects a shift in e-commerce priorities from traditional search engine optimization to ensuring presence within AI responses, which are increasingly acting as an intermediary between the user and the product. Measuring the actual impact on sales remains the biggest challenge for this generation of tools.

What do these terms mean?

Agentic Commerce: Purchasing processes in which AI handles search, comparison, and recommendation on behalf of the user. Structured Data: Data organized in a standardized format that makes it easy to read programmatically. AI Visibility: The extent to which a brand is mentioned or recommended in AI tool responses.