Snapchat reaches 495 million daily users as growth stalls in US and Europe
Snapchat reached 495 million daily active users, a slight rise from the previous quarter, while all growth came from the rest of the world.
Snapchat daily active users reached about 495 million in the third quarter, up just two million from the second quarter, according to Social Media Today.
The app recorded no growth in daily users in North America or Europe, with all growth coming from the rest of the world.
Average revenue per user reached $11.07 in North America, against $1.13 in the rest of the world, highlighting the wide gap in economic value between markets.
TechCrunch reported that Snap surpassed 30 million paid subscribers, a sign that the company is counting on subscriptions to offset slowing growth in its advertising user base.
What do these terms mean?
Daily active user: The number of accounts that open and use an app in a single day, a measure used to judge a platform actual audience size.
Revenue per user: The average revenue a company generates for each active user, calculated by dividing total revenue by the number of users.
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