Adobe Becomes AI Fan Experience Partner for Alpine Team

Adobe has entered into a global partnership with the BWT Alpine team in the Formula 1 World Championship, under which it becomes the official AI fan experience partner, with collaboration between both parties set to begin in the 2027 season.

The partnership includes the use of GenStudio for content production, Experience Platform to connect real-time fan data, Brand Visibility to track the brand's presence in AI-powered search results, and Express to empower fans to create content themselves.

Together, these tools put content and audience data on a single track: content is produced via GenStudio, fan data is then connected via Experience Platform to personalize what reaches them, while tracking brand presence in AI search via Brand Visibility.

The partnership is described as a premium global deal, connecting Adobe's tools with the team's digital audience, with operations launching in the 2027 season.

What do these terms mean?

GenStudio: A suite of tools from Adobe for producing marketing content and managing its various versions across channels, powered by artificial intelligence.

Real-time fan data: Information collected about the audience during engagement with content or an event, used immediately to personalize the experience rather than analyzing it later.

AI-powered search: Search results generated by an AI assistant instead of a traditional list of links, making the brand's presence in it distinct from appearing in a regular search engine.