London travel show opens with nearly 450 Middle East and North Africa exhibitors
WTM London runs 3-5 November, with China's pavilion up about 22%, nearly 450 exhibitors in the Middle East and North Africa pavilions and 40 Qatari partners.
World Travel Market (WTM) London runs from 3 to 5 November at ExCeL, bringing together tourism companies and destinations from around the world.
China's pavilion is expanding by about 22% with more than 100 tourism companies taking part, while the Middle East and North Africa pavilions host about 450 exhibitors according to a third-party analysis of the exhibitor directory, and Qatar is taking part with 40 partners.
Italy is booking space exceeding 2,000 square metres at the show, reflecting strong competition among destinations to attract the attention of operators and agents.
The 2025 edition of the event drew 46,500 attendees and more than 40,000 business meetings, making it one of the sector's most important global dates.
What do these terms mean?
Exhibitor: The company or body taking part with a stand at a trade show to present its products and services.
Pavilion: A dedicated area within a trade show where a country or company presents its products and receives visitors.
Business meetings: Scheduled meetings between buyers and sellers during a trade show to conclude deals and partnerships.
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