Google Ads Begins Automatically Adding Website Promotions to Campaigns Starting October 12

Google informed advertisers that starting October 12, it will automatically begin extracting promotions, coupons, and deals from their websites and adding them as promotion assets to eligible campaigns without manual intervention. It explained that the feature applies to Search and Performance Max campaigns that are linked to site assets and do not already contain existing promotion assets.

The feature is automatically enabled for all eligible advertisers unless disabled by the advertiser, who can turn it off by deselecting the Automated promotions option in the account-level automated assets settings. This arrangement indicates that the default decision favors enabling the feature, requiring advertisers to review their settings if they wish not to use it.

Automatic application means that promotions extracted from the website may appear in the ad without being directly designed or approved by the advertiser. This increases the importance of updating website promotions, maintaining their accuracy, and ensuring alignment with actual offers to avoid displaying expired discounts to users.

The deadline gives advertisers in the Arab region limited time to review their accounts before October 12, especially e-commerce store owners relying on seasonal offers. Enabling the feature is expected to reduce manual effort in linking promotions to campaigns, though it transfers part of the control over the advertising message to the automated system.

What do these terms mean?

Promotion Assets: Elements added to an ad that display a discount, coupon, or offer for a specific period. Performance Max campaigns: A type of campaign that Google automatically distributes across all its channels to achieve the highest number of conversions. Automated assets: Settings where the system adds elements such as promotions and images to campaigns on behalf of the advertiser.