Demandbase Named Data Partner for Launch of Salesforce's Hunter AI Agent

Demandbase announced that Salesforce selected it as a partner for the launch of "Hunter," the AI-powered sales agent announced by the company at the Dreamforce event in San Francisco, according to MarketScreener.

Demandbase stated it is a featured partner for the MCP protocol on Salesforce's AgentExchange platform.

The company provides real-time account, person, and company engagement data, including buying group and intent data, integrated directly into Salesforce workflows without additional data contracts.

Natural language queries are powered via Agentforce, while Hunter is currently in pilot testing, with plans for general availability later this year.

What do these terms mean?

AI Sales Agent: Intelligent software that automatically performs outreach to potential customers and qualifies them.

Intent Data: Indicators that track a company's or person's interest in buying a product before contacting the seller.

MCP: A protocol that standardizes how AI models connect to external tools and data sources.

Agentforce: An ecosystem from Salesforce for building AI agents that operate within its applications.