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News
4Nestlé Signs Largest International Marketing Partnership in Its History with the NBA
Nestlé has signed an international marketing partnership with the NBA spanning 21 countries across four continents, covering the Milo, Nescau, and Nesquik brands.
Kraft Heinz Allocates $700 Million for Marketing and Innovation
Kraft Heinz is allocating $700 million this year for marketing, research, and development in an effort to regain market share, with spending behind the "PowerMac" brand growing by 35%.
Advertising Week New York Launches $100 Million Deal Challenge with Content Creators
Advertising Week kicks off in New York with a challenge to generate $100 million in deals between brands and content creators, amid expectations that creator attendance will more than double.
Authenticity Outperforms AI in Building Winning Brands
Data from 2026 reveals that authenticity campaigns like Dove's outperform their AI counterparts, while Google Search Console now tracks performance across Instagram, TikTok, and X.