Sprite Launches Global Basketball Platform Featuring Star Jokić
Sprite has launched a global basketball platform titled "Never Stop Refreshing the Game," featuring Nikola Jokić alongside Anthony Edwards, expanding across Asia-Pacific through 2027.
Sprite has launched a global basketball platform titled "Never Stop Refreshing the Game," joined by three-time NBA MVP, Serbian center Nikola Jokić.
Jokić joins Anthony Edwards on the platform's roster of stars, which will extend globally through 2027 across the Asia-Pacific region, including the Philippines, Australia, and New Zealand.
The platform links to the "NBA Global Games" events in Mexico City in 2026, and in Manchester and Paris in early 2027.
Oana Vlad, Global Brand Vice President, stated that Sprite has a history of supporting athletes, creators, and communities that shape basketball culture.
What do these terms mean?
Most Valuable Player (MVP): An award given to the best player in the league during the season, considered one of the highest individual honors in basketball.
Brand: The identity, name, and image that the public associates with a product or company.
Event Sponsorship: Financial or marketing support provided by a company for a sporting event in exchange for brand visibility during the event.
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