Domino's Partners with Minecraft Dungeons II Across 19 Markets
Domino's has launched a collaboration with Minecraft Dungeons II across 19 markets, including the Middle East, featuring six collectible pizza boxes and in-game rewards.
Domino's has launched a collaboration with Minecraft Dungeons II across 19 markets including Europe, Asia-Pacific, the Middle East, Canada, Mexico, and Brazil, featuring six collectible pizza boxes.
The collaboration comes alongside the launch of a new Detroit-style pizza called "Domino" starting October 26, as part of a campaign connecting food with gaming.
Rewards program members will receive exclusive in-game items, and the company is also giving away 20,000 digital copies of the game.
Through this campaign, the brand aims to reach the gaming audience across multiple markets and connect the ordering experience with digital rewards that drive engagement.
What do these terms mean?
Detroit-style pizza: A style of pizza characterized by a thick crust, crispy edges, and cheese stretching to the edges of the pan, originating in the American city of Detroit.
In-game marketing: Placing products, brand names, or rewards within the world of a digital game to reach its players.
Rewards program: A system that awards customers points or benefits for their repeated purchases to encourage loyalty.
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