Whatnot Launches First National Advertising Campaign in the United States
Whatnot has launched its first national advertising campaign in the United States, with its ads appearing during National Football League broadcasts.
Whatnot platform has launched its first national advertising campaign in the United States, with its ads appearing during National Football League broadcasts, according to AMZ123.
According to the report, the company raised $545 million last August at a valuation of $20 billion, while seller sales in the first half of 2026 exceeded $8 billion.
The company stated that first-half sales have already surpassed its full-year expectations for 2025, as expansion in Europe accelerates.
The campaign comes at a time when European expansion plans are accelerating, according to the report.
What do these terms mean?
Valuation: The estimated market value of the company, usually calculated based on the latest funding round or in comparison with similar companies.
Seller Sales: The total value of what merchants sell across the platform, which is an indicator of activity volume rather than necessarily the company's own revenue.
National Campaign: An advertising campaign broadcast nationwide across television and digital platforms, rather than being limited to a specific region or city.
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