Just Eat Launches Global Brand Platform and Sticks to Its Famous Tagline
Just Eat Takeaway has unveiled a long-term global brand platform in collaboration with the agency VCCP, featuring eight hero films and an updated visual identity.
Just Eat Takeaway has launched a long-term global brand platform in collaboration with the agency VCCP, bearing the tagline 'Stay Just Where You Are'.
The platform features eight hero commercial films directed by Michael Spiccia, eleven social media films, and six out-of-home advertising executions, alongside an updated visual identity.
The company based its strategy on research conducted by Censuswide involving 6,000 participants across the UK, Germany, and the Netherlands, which revealed that 81% of them desire more time spent in enjoyable moments.
Global Chief Marketing Officer Ralph Rijks stated that the brand's role has evolved while retaining the assets of its famous 'Did Somebody Say' campaign, highlighting a balance between innovation and marketing heritage.
What do these terms mean?
Brand platform: The unified idea and direction governing all of a company's campaigns and messaging across different markets and media channels.
Visual identity: The set of visual elements that distinguish a brand, such as the logo, colors, typography, and photography style.
Out-of-home advertising: Advertisements displayed in public spaces such as roads, transit stations, and billboards.
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