Eslam Shahin
Writer
Eslam Shahin is a Supply Chain Manager specializing in the food and restaurant sector, currently working at Community Restaurants BRGR. He is one of LinkedIn's top Arabic voices in supply chain and logistics management, with over 33,000 followers, known for making complex Supply Chain concepts accessible through real-world events. He is the creator of the educational content series "The World Is a Supply Chain" — a 50+ episode series that decodes supply chain principles through sports, politics, economics, and everyday life. A graduate of the Arab Academy for Science, Technology and Maritime Transport, he specializes in planning, procurement, inventory management, and operational efficiency.
Articles & Analysis
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لماذا يختلف نفس المنتج من فرع لآخر؟
تطلب نفس الـBurger من فرعين تابعين لنفس البراند، لكنك تلاحظ اختلافًا في الطعم، أو الحجم، أو طريقة التقديم.
A Recipe Alone Does Not Make a Brand
You might have the best burger recipe on the market. But what happens when the brand opens a second branch? Will the customer there get the exact same taste? Because a recipe alone does not guarantee that.
From a Successful Restaurant to a Food Brand
A single restaurant can be very successful. A signature product. Customers who love it. A team that knows how to run it. And a manager who oversees the details personally. But does this mean the business has become a Food Brand?
What We Don't See Behind the Food Brand — Article 4: When Success Becomes a Problem
What happens when demand actually arrives? Sometimes, the problem is that the number of customers exceeds the brand's capacity to serve them. This is where success turns into a real test.
Article 3: Does a Trend Create a Real Brand?
Seeing a product suddenly appear, and then turn into the talk of the town within weeks. A video going viral. Lines outside the branch. Did the trend create a real brand… or did it merely create temporary interest?
A Famous Restaurant Is Not Necessarily a Successful Restaurant
There is a phrase we hear often in the restaurant world: "This place is very successful… look at the crowd!" However, it can also be one of the most misleading statements when evaluating any food business.
Why Do Some Food Brands Succeed Quickly… Then Quickly Disappear?
Crowds are not proof of success—behind every successful food brand lies a system of Supply Chain, Operations, and Finance. Discover what the customer doesn't see.
When a Customer Enters a Restaurant, They Usually Only See the Last Part of the Story.
A food brand doesn't tell the whole story. Behind every successful restaurant or food product is an integrated system of planning, procurement, inventory, and finance—if one fails, the rest falls apart. This article reveals what the customer doesn't see when they step into a restaurant.