Booking.com: 77% of Travelers Want an Out-of-Character Trip in 2027
Booking.com's predictions for 2027 showed that 77% of travelers want to act out of character, and 81% choose their destination based on the feeling they are looking for.
Booking.com announced its travel predictions for 2027, marking the eleventh edition in which it surveyed 28,230 people across 32 markets during July and August 2026.
77% of respondents said they want a trip where they act out of character, while 81% choose their destination based on the feeling they are looking for.
89% reported that they might travel a long distance if they were guaranteed to arrive rested.
The company's Chief Marketing Officer, Paul Hennessy, said that travel "has become less about following a ready-made recipe and more about self-expression."
What do these terms mean?
Travel Predictions: An annual report issued by a travel company, based on an opinion survey covering multiple markets, to paint a picture of traveler behavior in the coming year.
Long-haul Travel: A trip to a distant destination taking long hours, often accompanied by travel fatigue.
Survey: A set of questions posed to a sample of people to measure their opinions or preferences, with the results then generalized to a larger population.
Weekly Newsletter
Read between the lines before everyone else. Decode the most important economic, tech, and decision-maker movements in the region.. in 5 minutes every Saturday.
