Bain: Black Friday Sales to Exceed $85 Billion This Year
Bain & Company expects sales during the Black Friday through Cyber Monday holiday period to exceed $85 billion, representing an 8.75% growth, with US holiday spending surpassing $1 trillion for the first time.
Bain & Company predicted that sales during the Black Friday through Cyber Monday holiday period will exceed $85 billion, an 8.75% increase over last year, according to a statement released by the company.
The company stated that US holiday season spending will reach a 4.5% growth, surpassing $1 trillion for the first time in history, in a sign of resilient consumer spending.
The statement explained that 70% of American consumers intend to make purchases over this holiday weekend, compared to 64% last year, raising the expected number of shoppers.
Bain expects Black Friday to be the largest sales day during the holiday period, according to the same source, making it a central milestone for stores and merchants.
What Do These Terms Mean?
Black Friday: A marketing day held at the end of November in which stores offer major discounts, marking the start of the shopping season.
Cyber Monday: The day following the holiday weekend, dedicated to online discounts.
Holiday Season: The period extending from Black Friday through the end-of-year holidays and Christmas.
Retail Sales: The value of what consumers purchase directly from physical and online stores.
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