UAE's "Just Ad" Raises $5 Million from a Single Angel Investor

UAE-based company "Just Ad", which describes itself as an AI-powered marketing operating system, raised $5 million from a single angel investor, Imad Jomaa, according to Waya. The company was founded by Ahmed El-Sayed in 2025.

The platform enables managing ad campaigns across multiple platforms simultaneously, including Meta, TikTok, Snapchat, and Google Ads, saving marketers from switching between separate dashboards.

The company offers a model called "Advertise Now, Pay Later", allowing advertisers to pay the cost of ad spaces over a period of up to 12 months, which reduces the immediate cash burden on small businesses.

Just Ad plans to begin expanding into its first new markets in early 2027, according to the site, making the round a step toward building a customer base outside its initial market before regional expansion.

What do these terms mean?

Angel Investor: A wealthy individual who invests part of their personal funds in an early-stage startup in exchange for equity, usually during its initial stages.

Digital Advertising: Purchasing ad spaces on digital platforms and mobile applications instead of traditional media.

Marketing Operating System: A platform that unifies marketing and campaign management tools in one place instead of using separate tools.

Advertise Now, Pay Later: A model that allows advertisers to run their campaigns immediately and pay the costs in later installments.