Demandbase Named Data Partner for Salesforce's 'Hunter' Sales Agent

Demandbase announced that it has become a data partner for the launch of "Hunter," the AI-powered outbound sales agent developed by Salesforce, at the Dreamforce conference in San Francisco.

Demandbase provides the agent with real-time engagement data on companies, individuals, and accounts, including buying group signals and buyer intent, aimed at prioritizing potential leads.

This data can be queried using natural language via the "Agentforce" platform and the company's "MCP" protocol, making it easy for sales teams to access without technical expertise.

"Hunter" remains in the pilot phase, with plans for general availability later this year, according to MarketScreener.

What Do These Terms Mean?

Intelligent Agent: An AI program that automatically executes sales tasks, such as reaching out to and following up with potential leads.

Outbound Sales: A sales methodology based on proactively contacting potential clients first via email or messages, rather than waiting for them to reach out.

Buyer Intent: Indicators suggesting that a company or individual is approaching a purchasing decision, derived from their digital behavior.