Meta Sells Reserved Advertising Space From 3 to 24 Hours to Advertisers
Meta is rolling out the Ads Super Burst feature on Facebook and Instagram, allowing advertisers to reserve a 3 to 24-hour window with guaranteed delivery and a category exclusivity option, in phases throughout October 2026.
Meta has begun rolling out the Ads Super Burst feature in phases throughout October 2026, allowing advertisers to reserve time windows ranging between 3 and 24 hours on Facebook and Instagram, according to PPC Land.
Advertisers can reserve the window via the Reach Planner tool with guaranteed delivery, along with a category exclusivity option that prevents competitor ads in the same category from appearing during the reservation period.
Meta stated that the feature achieves a median lift of 2.9 points in ad recall, 0.6 points in purchase intent, and a median reach of 34 million people per campaign.
PPC Land noted that these figures were provided by the company itself, and that it did not disclose baselines, the number of campaigns measured, or the pricing for the feature.
What Do These Terms Mean?
Ads Super Burst: An advertising feature from Meta that allows reserving ad space for a short, specified period with guaranteed delivery.
Category Exclusivity: A condition that prevents competitor ads in the same category from appearing during the reservation period.
Reach: The number of unique people who saw the ad at least once.
Weekly Newsletter
Read between the lines before everyone else. Decode the most important economic, tech, and decision-maker movements in the region.. in 5 minutes every Saturday.
