Amazon Tests Ads Requesting Buyer Reviews Inside the Ad Box

Amazon plans to launch an open beta version in the United States in late October for a new ad format called "Sponsored Review Requests", according to the "Zip Zap" newsletter for Amazon and e-commerce news.

The format allows recent buyers to rate products and write reviews directly from within the ad, instead of navigating to the product page to complete the step.

The newsletter stated that the format is limited to products with a total of fewer than 1,000 ratings and reviews, and that it is managed via the "Amazon Ads Agent" tool.

It noted that a closed test showed products received three times the number of new ratings and reviews per week, and that these results are internal according to the same source.

What do these terms mean?

Beta Version: A limited release of a new feature to test it with a group of users before rolling it out broadly.

Rating and Review: An evaluation given by a buyer for a product after purchase to help others make a decision.

Ad Format: The display layout of an ad and the way a user interacts with it.

Amazon Ads Agent: A tool that manages advertising campaigns on Amazon using artificial intelligence.